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IBM M2020-645 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Product Features and Differentiation | - Integration with IBM data and analytics ecosystem - Dashboards, reporting, and analysis capabilities |
| IBM Cognos BI Product Overview | - Positioning within IBM analytics portfolio - Core capabilities of IBM Cognos BI suite |
| Customer Value and Business Use Cases | - Business intelligence and reporting scenarios - Enterprise decision-making value proposition |
| Competitive Positioning | - IBM differentiators in BI and analytics space - Comparison with other BI tools in the market |
| Sales Scenarios and Customer Engagement | - Identifying customer needs and mapping solutions - Solution positioning and objection handling basics |
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
Question 1
An organization is interested in IBM Cognos BI, but they say they already have many business intelligence and reporting systems in place.
What is the best way for the sales representative to respond?
A. Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self service.
B. Cognos was designed to take information from multiple applications and pull it together into a single platform.
C. Cognos allows organizations to select the appropriate roles that match their user behaviors.
D. The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
Question 2
According to studies by IBM and Gartner, what do CIOs list as their number one concern?
A. Mobility solutions
B. Compliance
C. Business analytics
D. Risk management
Question 3
What is the purpose of scorecarding in IBM Cognos BI?
A. To compare metric values to a benchmark or target.
B. To enable collaboration between users and communities.
C. To identify the impacts of scenarios across different areas of the business.
D. To provide guided exploration across multiple dimensions of information.
Question 4
Which capability of IBM Cognos BI is geared toward a consumer or casual user?
A. Report Studio
B. Business Modeling
C. TM1 integration
D. Business Insight
Question 5
A professional report author in the IT department has difficulty scaling reports to meet the needs of various user types across the business.
Which feature of IBM Cognos BI would be most helpful to this author?
A. Common business model across data sources.
B. Flexible one-to-many prompted reports or ability to create ad-hoc reports.
C. Modern SOA architecture.
D. Environment-neutral platform.
Solutions:
| Question 1 Answer: B | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: A | Question 5 Answer: C |








