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IBM M2090-618 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Sales Approach and Value Messaging | - Value-based selling for midmarket customers - Handling customer objections and positioning IBM solutions |
| Topic 2: Competitive Positioning | - Comparison with competing BI and analytics solutions - Key differentiators of IBM Business Analytics |
| Topic 3: Licensing and Packaging Overview | - Licensing models for IBM Business Analytics offerings - Bundling and sales packages for midmarket segment |
| Topic 4: IBM Business Analytics Portfolio Overview | - IBM Business Analytics solutions overview (Cognos Analytics, Planning Analytics, etc.) - Midmarket positioning and value proposition |
| Topic 5: Customer Use Cases and Industry Scenarios | - Business performance management and planning scenarios - Reporting, dashboards, and analytics use cases for midmarket clients |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
1. Where do Partner leads need to be registered to earn the Midmarket incentive?
A) Global Partner Portal
B) Software Value Plus
C) Software Value Incentive
D) Software Quote and Order
2. A sales organization believes low sales value = low service value. What could you say to overcome that objection?
A) Start small, show immediate value then grow; Use trial to demonstrate ease and value; Show how they can leverage Excel skills
B) Smooth glide path to the Enterprise solution
C) Compared to IBM Cognos Business Intelligence. Midmarket solutions have a lower cost of entry while retaining similar services revenue opportunities
D) Stress the "Easy to Buy" Midmarket message, the products are packaged and priced right; Start small, start anywhere, deliver immediate value, and grow; Recommend available compelling IBM Global Financing offerings
3. Which is an accurate description of the buyers in the Business Analytics Mid market?
A) Buyers in the Midmarket are shifting toward Information Technology.
B) Buyers in the Midmarket are shifting toward the Line of Business.
C) Buyers in the Midmarket are shifting toward Operations.
D) Buyers in the Midmarket are shifting toward Finance.
4. At a minimum, what IBM Cognos Express software entitlement(s) does each customer require?
A) IBM Cognos Express Administrator
B) IBM Cognos Express Administrator. IBM Cognos Express Connector and IBM Cognos Express Consumer
C) IBM Cognos Express Connector and one of the user roles
D) IBM Cognos Express Administrator and an IBM Cognos Express Connector
5. Where can you find specific Business Analytics Midmarket customer success stories?
A) Customer Reference Database
B) DeveloperWorks
C) AnalyticsZone.com website
D) IBM.com Website
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: D |








