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Salesforce AP-217 Exam Syllabus Topics:

Salesforce Media Cloud Accredited Professional Sample Questions:

1. A broadcaster, who has implemented Media Cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions.
In which two ways can a Consultant obtain both planned and actual revenue amounts?
Choose 2 answers

A) Planned revenue and actuals from Media Cloud
B) Planned revenue from Media Cloud and actuals from Ad Server
C) Planned revenue from Ad Server and actuals from Media Cloud
D) Planned revenue and actuals from Ad Server

2. A publisher has an existing system to build media plans and integrate with Google Ad Manager (GAM) to create digital ad campaigns.
Which two questions are important to ask to determine if Media Cloud Advertising Sales Management (ASM) is a good fit to replace the existing system?
Choose 2 answers

A) Which type of marketing automation system is in use?
B) Which types of ad products are included in media plans?
C) What are the dimensions for all digital ad formats for the publisher?
D) Which ad servers does the system need to connect to for campaign booking?

3. Without custom development, with which Ad Serving Platform does Media Cloud integrate?

A) Marketing Cloud Intelligence
B) Facebook Ads Manager
C) Inventory
D) Google Ad Manager

4. A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business. During the creation of a media plan, a Consultant wants to see analytical insights using the View Insights button on the Add and Configure Placements screen.
Which system should the Consultant use to achieve this?

A) Marketing Cloud Intelligence
B) Custom Ad Server
C) Google Ad Manager
D) Tableau

5. A company has purchased the Media Cloud solution. The IT Manager in charge of the deployment wants to understand which tools in Media Cloud can be used to map the legacy system data model to the Media Cloud data model?
Which two tools should the Consultant mention to the IT Manager in this case?
Choose 2 answers

A) Schema Builder
B) IDX Build Tool
C) Setup / Object Manager
D) IDX Workbench

Solutions: