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Salesforce AP-215 Exam Syllabus Topics:

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. What are unstable measurements?

A) Measurements for which Aggregation Settings are set as 'Auto' and Granularity is set as 'None'.
B) Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'Not Empty'.
C) Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'None'.
D) Measurements that are set with the LIFETIME aggregation function

2. After uploading a standard file into Marketing Cloud intelligence via total Connect, you noticed that the number of rows uploaded (to the specific data stream) is NOT equal to the number of rows present in the source file. What are two resource that may cause this gap?

A) The file does not contain any measurements (dimension only)
B) The source file does not contain the media Buy entity
C) Main entity is not mapped
D) All mapped Measurements for a given row have values equal to zero

3. Source 3:

Via the harmonization Center, the Client has created Patterns and applied a classification rule using source 2.
While performing QA, you have spotted that the final value of clicks for Product Group Ais 10, where it should've been i5.

How can an implementation engineer fix this discrepancy?

A) Toggle the 'Structure Compliant' OFF.
B) Upload both source 1 and 3 to the same data stream type in order to be able to generate Patterns from them.
C) Leave the "Case Sensitive" checkbox in the data classification unchecked
D) Uncheck the "Case Sensitive" checkbox in the data classification

4. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

When harmonizing the Objective field from within the data stream mapping, which advantage is gained?

A) Ease of Setup
B) Scalability
C) Ease of Maintenance
D) Performance (Performance when loading a dashboard page)

5. The following file was uploaded into Marketing Cloud Intelligence as a Generic Data Stream type:

The mapping is as follows:
Day - Day
web_site_key -> Main Generic Entity Key
web_site_name -> Main Generic Entity Name
Web_site_source -> Main Generic Entity Attribute 01
Page Views - Generic Metric 1
How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?

A) 3
B) 1
C) 4
D) 0

Solutions: