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IBM M2090-618 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Practical Sales Scenarios | - Solution Alignment - Customer Needs Analysis |
| Topic 2: IBM Business Analytics Midmarket Sales Fundamentals | - Midmarket Analytics Overview - Analytics Solutions Portfolio |
| Topic 3: IBM Analytics Product Knowledge | - IBM Cognos and Analytics Tools - Analytics Features for Midmarket |
| Topic 4: Sales Mastery Skills and Methods | - Customer Objection Handling - Sales Process and Stages - Value Proposition and Solution Selling |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
1. Where can you find specific Business Analytics Midmarket customer success stories?
A) Customer Reference Database
B) DeveloperWorks
C) AnalyticsZone.com website
D) IBM.com Website
2. What is a common pain point for a Finance Department?
A) Do I fully understand my company's cash flow, ROI, compliance, risk, disclosure and regulatory reporting requirements?
B) Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?
C) How do I improve performance, profitability and grow my business?
D) How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?
3. Which is the most important question to focus on to address customer need?
A) Are they having specific business pains?
B) Are they satisfied with their current Business Intelligence solution?
C) Are they using a data warehouse?
D) Are they looking for a Business Analytics product?
4. What is the definition of an IBM sales stage 04 qualified opportunity?
A) The organization has funding (budget) or can achieve funding (budget) that is commensurate with the solutions that you provide, has people within the sphere of influence of the sponsor with the authority to buy. and has a compelling point in time when the solution to the issue should be implemented.
B) The customer has funding and will buy something, and is considering multiple sources; uncertainty exists (no solution yet).
C) The customer has been BANT qualified.
D) An opportunity exists within an organization to either solve a problem or take advantage of an opportunity that either decreases costs, increases revenue, complies with regulations or decreases risk.
5. Identify the scenario where IBM Cognos Express will NOT be the correct choice:
A) Bursting statements to thousands of customers
B) Budget planning in the Office of Finance
C) Creating dashboards for Marketing
D) Reporting on inventory levels
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: A |







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