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What is the duration of the Marketing-Cloud-Consultant Exam
- Number of Questions: 60
- Passing Score: 67%
- Format: Multiple choices, multiple answers
- Length of Examination: 105 minutes
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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Salesforce Marketing-Cloud-Consultant Exam Reference
Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Marketing Cloud Configuration | 18% | - Set up users, roles, and permissions - Configure lists and populations - Manage sender profiles and deliverability settings - Implement data management and data extensions - Configure account settings and business units |
| Reporting and Analytics | 14% | - Analyze campaign performance - Provide actionable insights and recommendations - Build custom reports and dashboards - Track engagement and conversion metrics - Configure and interpret standard reports |
| Email Marketing | 18% | - Configure AMPscript for dynamic content - Create and optimize email content - Implement A/B testing andsend time optimization - Ensure deliverability and inbox placement - Apply template and content block strategies |
| Automation and Data Management | 14% | - Implement SQL activities for data processing - Build and manage automation workflows - Manage contact data and data hygiene - Utilize automation studio effectively - Configure imports and exports |
| Customer Journey Design | 18% | - Implement triggered and real-time journeys - Map customer journeys across channels - Apply personalization and dynamic content - Utilize Journey Builder features and best practices - Build decision trees and branching logic |
| Discovery and Design | 18% | - Identify integration points and data flows - Define success metrics and KPIs - Document current state and desired future state - Analyze customer data and segmentation needs - Gather requirements and understand business objectives |
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