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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What is the definition of a regex pixel?

A) It is used for DCO campaigns.
B) It is a javascript tag used for sending user level category information back to the browser.
C) It is a pixel used for ID swapping.
D) It is a pixel for transmitting audience data out in real time at the time of page load.
E) It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.

2. You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?

A) You must wait at least thirty minutes after creating a classification rule to start using it.
B) It takes one week after rule creation for data to be mapped to prescribed categories.
C) The old rules must be purged prior to running the newly created rule.
D) In addition to the classification rule, you also need to configure a chint rule.

3. Which two are primary use cases for tagging media creatives? (Choose two.)

A) Site Side Optimization
B) Media validation
C) Prospecting
D) Frequency capping

4. Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)

A) bk_addPhoneHash
B) bk_addAddressHash
C) bk_addEmailHash
D) bk_addNameHash
E) bk_addZipHash

5. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A) Asynchronous javascript tag
B) Image pixel
C) User data API
D) Mobile direct ingest

Solutions: