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Facebook Certified Community Manager Sample Questions:

1. An Instagram influencer from Switzerland uses a unique region-specific content approach. A community manager is helping the influencer expand into a neighboring country, Austria. The primary goal is to be the number one information source in the region.
Which two actions should the community manager take to support the goal? (Choose 2)

A) Ask community members to send profiles in Austria to follow
B) Adapt the local dialect and reuse highly successful content
C) Run targeted ads to lookalike audiences in Austria
D) Measure the audience of Austrian followers on existing platforms

2. It's April, and Earth Day is approaching. A parenting group has shown interest in sustainability, so the community manager brainstorms new ideas to engage the community.
What are the two most efficient steps for the community manager to take to inform campaign planning? (Choose 2)

A) Review the geographic locations of group members
B) Watch the top three nature documentaries released this year
C) Launch a poll to understand which topics are of interest
D) Conduct a search of sustainability keywords
E) Analyze post themes from the last three Aprils

3. An inclusive football player community wins a civic award, which grants it an income to hire a community manager. Many of the community members are visually impaired.
Which two activities should the newly hired community manager take to engage the community? (Choose 2)

A) Create a highly engaging text-based question of the day series
B) Post visuals that are aligned with the corporate identity
C) Share viral videos to spark discussion
D) Frequently encourage members to describe their best football tricks

4. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A) Increase community moderation on all platforms
B) Increase paid spend targeting young audiences on all platforms
C) Increase video content across all platforms
D) Increase influencer content across all platforms

5. A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)

A) Ask follow-up questions as people leave feedback
B) Post a link to a press release announcing a product launch
C) Partner with influencers to generate posts about the launch
D) Include a discussion question about the product that is being launched

Solutions: