The Best Valid Marketing-Cloud-Administrator Dumps for Helping Passing Marketing-Cloud-Administrator Exam!
UPDATED Salesforce Marketing-Cloud-Administrator Exam Questions & Answer
NEW QUESTION # 50
What are entry source types for Journey Builder?
- A. Data Extension, CloudPages, Email List, API Event
- B. Data Extension, Email List, API Event, Date Based Event
- C. Data Extension, Audience Studio, API Event, Date Based Event
- D. Data Extension, Salesforce Community, GA360, Email List
Answer: C
NEW QUESTION # 51
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.
The Company collects the following information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder?
Choose 2 answers.
- A. Venue Details
- B. Customer Data
- C. Event Registration
- D. Payment Details
Answer: A,C
Explanation:
Explanation
Event registration and venue details are the two data sources that must be incorporated inside Contact Builder.
Event registration contains the event ID, event name, event type, and venue ID, which are needed for the decision split and the dynamic content in the email. Venue details contain the venue ID, venue name, and venue address, which are needed for populating the venue details in the email with AMPscript. Customer data and payment details are not essential for this scenario and can be excluded from Contact Builder.
NEW QUESTION # 52
Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers
- A. Importing data into contacts using the Data Loader
- B. Building the data structure used to store audience information
- C. Creating a SMS message and sending a mobile campaign
- D. Creating users and assigning roles which meet their job functions
- E. Classifying sends and defining parameters for email sends
Answer: B,D,E
Explanation:
Explanation
The Setup Assistant guides the Marketing Cloud admin through creating users and assigning roles, classifying sends and defining parameters, and building the data structure for storing audience information. These are essential tasks for setting up Marketing Cloud. The Setup Assistant does not cover creating a SMS message or importing data using the Data Loader.
NEW QUESTION # 53
A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?
- A. Filter records on a Boolean field
- B. Filter records on a formula field
- C. Filter existing records in All Subscribers
- D. Filter records created after a specified date
Answer: A
Explanation:
Explanation
To ensure only specific Contacts are synced from Sales Cloud, the admin should filter records on a Boolean field1. This allows the admin to select only the Contacts that have a true value for a checkbox field, such as
"Sync to Marketing Cloud" or "Email Opt-in"1. Filtering records on a formula field, a date field, or existing records in All Subscribers are not supported options for synchronizing Contacts
NEW QUESTION # 54
Northern Trail Outfitters (NTO) wants a business analyst to import contact lists. The analyst has the followCloud Channel Manager and Marketing Cloud Viewer. The Analyst logged in but is unable to import contacts.
How should NTO update the user to allow the analyst the appropriate access?
- A. Add Marketing Cloud Security Administrator
- B. Remove Marketing Cloud Viewer
- C. Add Distributed Sending User
- D. Remove Marketing Cloud Channel Manager
Answer: B
NEW QUESTION # 55
Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers
- A. Default options can be set up for the greeting in the email.
- B. Business users can select any email at time of send.
- C. Messages can be sent to Contacts, Leads, and Person Accounts.
- D. A journey can be connected to one or more Campaigns.
- E. The DM administrator Profile is required to access Distributed Marketing.
Answer: B,C,D
NEW QUESTION # 56
Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.
How should they accomplish this?
- A. Disable the permissions directly within the business unit
- B. A Assign a role to the business unit
- C. Set default permissions with the restrictions on the business unit
- D. Apply a permission set to the business unit
Answer: B
NEW QUESTION # 57
What is Setup Assistant?
- A. Support service allowing the outsourcing of repetitive admin tasks
- B. A dashboard containing key metrics for the business unit
- C. A search within Help and Training limited to configuration documents
- D. A prioritized account configuration checklist
Answer: D
Explanation:
Explanation
Setup Assistant is a prioritized account configuration checklist that guides you through the essential steps to set up your Marketing Cloud account. It provides links to relevant documentation and resources to help you complete each task
NEW QUESTION # 58
Northern Trail Outfitters has noticed an issue with their sends today.
Which two links in Setup Home could be used to troubleshoot the issue?!
Choose 2 answers
- A. Failed Sends
- B. Create Support Case
- C. System Status
- D. Help and Training
Answer: A,C
Explanation:
Explanation
To troubleshoot the issue with their sends, NTO can use the following links in Setup Home:
* Failed Sends3. This page shows the details of any sends that failed to complete due to errors or issues with the send definition or data extension3.
* System Status4. This page shows the current status and performance of Marketing Cloud and its features, such as Email Studio, Journey Builder, and Automation Studio4. The other options are not relevant for troubleshooting send issues because:
* Create Support Case5. This link allows NTO to create a case with Salesforce Support for any technical issues or questions they have with Marketing Cloud. However, this is not a direct way to troubleshoot their own send issues.
* Help and Training. This link allows NTO to access various resources and guides for learning and using Marketing Cloud. However, this is not a specific way to troubleshoot their own send issues.
NEW QUESTION # 59
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?
- A. Add Only
- B. Overwrite
- C. Add/Update
- D. Update Only
Answer: B
Explanation:
Explanation
Overwrite is the import type that should be used when the data extension contains all current product information and the product catalog is never the same. This import type will delete all existing records in the data extension and replace them with the new records from the CSV file
NEW QUESTION # 60
A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.
Which feature would the admin use to meet this requirement?
- A. Tokenized Sending
- B. Distributed Marketing Sends.
- C. List Sending
- D. Field Level Encryption.
Answer: A
NEW QUESTION # 61
A Marketing Cloud admin needs to warm their accounts Dedicated IP.
What option for segmentation aligns with the IP Warming process?
- A. Segment by geographic region as after-hours sends will be marked as spam
- B. Segment to those recipients receiving text email versions first
- C. Segment subscribers with soft bounces in their own dedicated send
- D. Segment by domain to limit number of sends to each email provider
Answer: D
NEW QUESTION # 62
Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud.
Which policies could the Marketing Cloud admin configure in Setup7
- A. Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions
- B. Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions
- C. Maximum Password Length, Password Complexity, Unique Password, Expiration Period
- D. Minimum Password Length, Password Complexity, Password History, Expiration Period
Answer: D
NEW QUESTION # 63
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?
- A. The data extension is located in the Synchronized Data Extensions folder.
- B. The wind relationship links Subscriber Key to Subscribers on Email Address
- C. The triggered Send Data Extension data extension template was used.
- D. The data extension is located in the Salesforce Data Extensions folder.
Answer: D
Explanation:
Explanation
To ensure Individual Email Results are pushed back into Sales Cloud for a particular send, the admin should confirm that the data extension is located in the Salesforce Data Extensions folder. The Salesforce Data Extensions folder is a special folder that contains data extensions that are integrated with Salesforce CRM via Marketing Cloud Connect. Only data extensions in this folder can be used for sending emails with Individual Email Results tracking enabled. The other options are incorrect because:
The send relationship links Subscriber Key to Subscribers on Email Address. This is a setting that defines how subscribers are identified and matched between a sendable data extension and All Subscribers. However, this setting does not affect whether Individual Email Results are pushed back into Sales Cloud; it only affects how email addresses and subscription statuses are updated in Marketing Cloud.
The data extension is located in the Synchronized Data Extensions folder. The Synchronized Data Extensions folder is a special folder that contains data extensions that are synchronized from Salesforce CRM via Marketing Cloud Connect. However, these data extensions cannot be used for sending emails directly; they can only be used as sources for filtered or query-based data extensions.
The triggered Send Data Extension data extension template was used. This is a predefined data extension template that contains a set of standard fields for logging triggered send data. However, this template does not affect whether Individual Email Results are pushed back into Sales Cloud; it only affects what information is stored in Marketing Cloud.
NEW QUESTION # 64
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?
- A. Automation Studio > File Transfers
- B. Email Studio > Synchronized Data Extensions
- C. Contact Builder > Synchronized Data Extensions
- D. Contact Builder > Data Sources
Answer: D
NEW QUESTION # 65
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
- A. Create and send an apology email that includes a discount for a future purchase to all customers
- B. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- C. Create a user-initiated message to logged-in customers to send once the website is restored.
- D. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
Answer: D
Explanation:
Explanation
Importing a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder is the best action to take. This way, NTO can leverage the existing journey logic and content to send personalized emails to the customers who had their shopping sessions disrupted. The emails can include the items they left in their cart and a link to resume their shopping. Creating a user-initiated message or an apology email are not as effective as using Journey Builder, which allows creating more engaging and relevant customer experiences. Doing nothing is not a good option, as it may result in losing potential sales and customer loyalty.
NEW QUESTION # 66
Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and they need to monitor their deliverability across major ISPs.
Which bounce type would be indicative of the ISPs view of NTO's sending reputation?
- A. Block
- B. Soft
- C. Hard
- D. Technical
Answer: A
Explanation:
Explanation
A block bounce is a type of bounce that occurs when an ISP rejects an email because of the sender's reputation or content. This indicates that the ISP views the sender as a potential spammer or has received complaints from other recipients.
NEW QUESTION # 67
A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.
Which two data would still exist in the account?
Choose 2 answers
- A. Contact data in sendable data extensions
- B. Contact-specific data at the job level
- C. Contact data in non-sendable data extensions
- D. General tracking data at the job level
Answer: B,D
Explanation:
Explanation
After a Contact Delete request has been processed for subscribers who have been sent an email previously, the following data would still exist in the account:
* Contact-specific data at the job level. This includes data such as open rate, click rate, bounce rate, and unsubscribe rate for each individual contact who received an email. This data is not deleted because it is used for reporting and analytics purposes.
* General tracking data at the job level. This includes data such as total number of sends, opens, clicks, bounces, and unsubscribes for each email job. This data is not deleted because it is used for reporting and analytics purposes. The other options are incorrect because:
* Contact data in non-sendable data extensions. This includes data such as name, address, phone number, and other attributes for each contact. This data is deleted because it is not used for sending emails and it is considered personal information.
* Contact data in sendable data extensions. This includes data such as email address and subscriber key for each contact. This data is deleted because it is used for sending emails and it is considered personal
* information.
NEW QUESTION # 68
A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?
- A. Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.
- B. Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.
- C. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
Answer: B
NEW QUESTION # 69
A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?
- A. Key Management
- B. Tokenized Sending
- C. Transparent Data Encryption
- D. Field level Encryption
Answer: B
NEW QUESTION # 70
NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?
- A. Engagement
- B. Content
- C. List Hygiene
- D. Authentication
Answer: C
Explanation:
Explanation
The part of deliverability that is tied to hitting spam traps during a send is list hygiene. List hygiene is the process of maintaining clean and accurate subscriber lists by removing invalid, inactive, or unengaged subscribers
NEW QUESTION # 71
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?
- A. Custom roles can only be edited by the user who created the role initially.
- B. Custom roles override an individual user's granular permission assignments.
- C. Custom roles areavailable on their Marketing Cloud account.
- D. Custom roles are only available within the business in which they were created.
Answer: B
NEW QUESTION # 72
Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?
- A. Salesforce Integration
- B. Security Settings
- C. Installed Packages
- D. Data Management
Answer: C
NEW QUESTION # 73
Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?
- A. Primary key
- B. Subscriber ID
- C. Unique Contact Identifier
- D. Unique Contact email address
Answer: B
Explanation:
Explanation
To link the new data extensions to the existing contact records, the subscriber ID value should be used.
Subscriber ID is a unique identifier for each contact in Marketing Cloud and is automatically generated when a contact is created. It can be used to relate data extensions in Data Designer.
NEW QUESTION # 74
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