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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reports & Analytics | 5% | - Describe reporting and analytics capabilities in Marketing Cloud Engagement |
| Digital Marketing Proficiency | 15% | - Explain the fundamentals of Marketing Cloud Engagement - Describe marketing best practices - Describe governance and compliance in relation to digital marketing |
| Subscriber Data Management | 24% | - Given a scenario, recommend marketing automation techniques - Describe Marketing Cloud Engagement data model - Explain the concepts and typical workflows of data management in Marketing Cloud Engagement - Describe the different data types and storage options in Marketing Cloud Engagement |
| Setup | 22% | - Describe how Marketing Cloud Engagement account capabilities map to business needs - Given a scenario, configure business units, users/permissions, and security/security policies - Describe Marketing Cloud Engagement extension products and features (Datorama, Interaction Studio, Audience Builder, etc.) - Describe how to configure integrations |
| Maintenance | 15% | - Describe the health and performance metrics for a Marketing Cloud Engagement instance - Describe solutions for system limitations - Describe monitoring and troubleshooting techniques |
| Channel Management | 19% | - Explain the different channel capabilities and requirements - Given a scenario, describe the execution of different channel campaigns - Describe the send process in Marketing Cloud Engagement |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?
- A. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
- B. Import employee email addresses into All Subscribers with an "Active status
- C. Ask employees to use personal email addresses instead of corporate email addresses
- D. Ensure employees have opted in to the test email list or data extension
Correct Answer: A 🗳️
Explanation: Only visible for ExamTorrent members. You can sign-up / login (it's free).
Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?
- A. Einstein Email Recommendations
- B. Einstein Send Time Optimization
- C. Audience Builder
- D. Content Builder
Correct Answer: A 🗳️
Explanation: Only visible for ExamTorrent members. You can sign-up / login (it's free).
Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app?
Choose 2 answers
- A. Mobile Push
- B. Contact Builder
- C. Mobile Connect
- D. Journey Builder
Correct Answer: A,D 🗳️
Explanation: Only visible for ExamTorrent members. You can sign-up / login (it's free).
Which activity should be used for multivariate content testing within Journey Builder?
- A. Random Split
- B. Engagement Split
- C. Decision Split
- D. Content Split
Correct Answer: D 🗳️
Explanation: Only visible for ExamTorrent members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers
- A. Text
- B. Number
- C. Decimal
- D. Boolean
Correct Answer: B,D 🗳️
Explanation: Only visible for ExamTorrent members. You can sign-up / login (it's free).
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