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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reports & Analytics | 5% | - Describe reporting and analytics capabilities in Marketing Cloud Engagement |
| Digital Marketing Proficiency | 15% | - Explain the fundamentals of Marketing Cloud Engagement - Describe marketing best practices - Describe governance and compliance in relation to digital marketing |
| Subscriber Data Management | 24% | - Given a scenario, recommend marketing automation techniques - Describe Marketing Cloud Engagement data model - Explain the concepts and typical workflows of data management in Marketing Cloud Engagement - Describe the different data types and storage options in Marketing Cloud Engagement |
| Setup | 22% | - Describe how Marketing Cloud Engagement account capabilities map to business needs - Given a scenario, configure business units, users/permissions, and security/security policies - Describe Marketing Cloud Engagement extension products and features (Datorama, Interaction Studio, Audience Builder, etc.) - Describe how to configure integrations |
| Maintenance | 15% | - Describe the health and performance metrics for a Marketing Cloud Engagement instance - Describe solutions for system limitations - Describe monitoring and troubleshooting techniques |
| Channel Management | 19% | - Explain the different channel capabilities and requirements - Given a scenario, describe the execution of different channel campaigns - Describe the send process in Marketing Cloud Engagement |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?
A) Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
B) Import employee email addresses into All Subscribers with an "Active status
C) Ask employees to use personal email addresses instead of corporate email addresses
D) Ensure employees have opted in to the test email list or data extension
2. Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?
A) Einstein Email Recommendations
B) Einstein Send Time Optimization
C) Audience Builder
D) Content Builder
3. Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app?
Choose 2 answers
A) Mobile Push
B) Contact Builder
C) Mobile Connect
D) Journey Builder
4. Which activity should be used for multivariate content testing within Journey Builder?
A) Random Split
B) Engagement Split
C) Decision Split
D) Content Split
5. Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers
A) Text
B) Number
C) Decimal
D) Boolean
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: A,D | Question # 4 Answer: D | Question # 5 Answer: B,D |







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