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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A marketer needs to create a new field for a Marketing Cloud Account Engagement form.
Which statement accurately describes how to create the new field?

A) The field Is created as a default account field in the form editor.
B) The field Is created and added to the form in Engagement Studio.
C) The field is created as a custom prospect field in the form editor.
D) The field is created as a custom prospect field on the Prospect Fields page.

2. A Marketing Cloud Account Engagement administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.
Which form field option should be enabled?

A) Maintain the initial value upon subsequent form submissions
B) Always display even if previously completed
C) Include "Not you?" link to allow visitors to reset the form
D) Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

3. Which is NOT a way to assign a custom role to a user?

A) Assign new users to a previously created Custom Roles during the import process.
B) Add a batch of existing users to a Custom Role using table actions
C) Edit an existing Default Role, and it will automatically convert to a Custom Role.
D) Add a user to a Custom Role directly from their User Record.

4. A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?

A) Email Template A should have been deleted after creating the copy.
B) The user should have made Email Template A the primary template.
C) An email template's metrics do not change after the template is used one time.
D) The metrics would be attributed to Email Template B.

5. What is tracked by the custom email links generated by Marketing Cloud Account Engagement?

A) Link clicks
B) Email opens
C) Page visits
D) Form completions
E) Unsubscribe

Solutions: