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NEW QUESTION # 10
Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a.m. The content of the will change on a weekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.
What send method should be used to minimize errors?
- A. Send Flow
- B. Recurring Send Schedule via Guided Send
- C. Triggered Send
- D. Send Email Activity
Answer: C
NEW QUESTION # 11
What can a marketer do to enhance a Welcome Series campaign? (Choose 2)
- A. Personalize email content
- B. Send three emails on the first day after sign-up
- C. Share the email program's value proposition
- D. Require that the subscriber refer a friend
Answer: A,C
NEW QUESTION # 12
Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder?
Choose 3 answers
- A. Updating or creating Salesforce CRM objects or records.
- B. A/B/N testing as part of the workflow to conduct timing and creative tests.
- C. Criteria setting to segment contacts based on behavior using SQL.
- D. Goal setting to have the system listen to see if users met the goal.
- E. Extracting data from an Audience data extension for analysis.
Answer: A,B,D
NEW QUESTION # 13
A marketer uses Email Approvals. In which send process must an email have an "Approved" status prior to send? (Choose 3)
- A. Scheduled Sends
- B. Send Previews
- C. Test Sends
- D. A/B Tests
- E. Triggered Sends
Answer: A,D,E
NEW QUESTION # 14
A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads
etc., what are two ways that NTO can optimize its email design to honor branding guidelinesand
ensure subscribers are getting the best experience possible.
Choose two answers
- A. use custom corporate font to match NTObrand
- B. style or text for when images do not display automatically
- C. add background colors that match branding
- D. let them be completely image based
Answer: A,C
NEW QUESTION # 15
Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide details around their personal information such as age, gender, and outdoor sporting interests.
In which two ways should NTO honor customers' preferences when creating emails? (Choose two.)
- A. Create dynamic rules based on customers' preferences in order to send specific content.
- B. Use AMPscript to dynamically pull in content associated with customers' preferences.
- C. Send customers one email per preference choice to ensure customers receive what they want.
- D. Create emails to include all preference options so that customers don't miss any content.
Answer: A,B
NEW QUESTION # 16
A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe.
Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe?
Choose 2 answers
- A. Subscriber can choose to be removed from the data extension.
- B. Subscriber can choose which publications to unsubscribe from.
- C. Subscriber can choose to resubscrlbe to the list used for the send.
- D. Subscriber can choose to be unsubscribed from all NTO publications.
Answer: B,D
NEW QUESTION # 17
After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?
- A. Overview tab in email Studio
- B. Tracking tab in Journey Bulkier
- C. Pending tab in Content Builder
Answer: C
NEW QUESTION # 18
The Northern Trail Outfitters product clearance sale email contains many items with similar product URLS.
Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?
- A. Link Help Text
- B. Link Tracking Alias
- C. Link Conversion Tracking
- D. Link Tooltip
Answer: D
NEW QUESTION # 19
Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?
- A. Full-width lifestyle imagery featuring attractive people
- B. Personalized imagery influenced by subscriber preferences
- C. Content focused on winter sports items for holiday shopping
- D. Images of products that the customer has previously purchased
Answer: B
Explanation:
Explanation
NEW QUESTION # 20
Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.
Which feature should NTO use?
- A. Einstein Copy Insights
- B. Einstein Content Selection
- C. Enhanced Dynamic Content
Answer: B
Explanation:
Explanation
Einstein Content Selection is the feature that NTO should use to build a welcome journey for new customers with dynamic content in each email. Einstein Content Selection allows marketers to create personalized content for each customer based on their behavior and preferences, and also include assets that are automatically optimized based on real-time performance data. Einstein Content Selection can be used with Content Builder to create dynamic content blocks that can be inserted into emails and journeys.
NEW QUESTION # 21
A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type is the best solution for the marketer to set up?
- A. Multi-Step Journey
- B. Single Send Journey
- C. Transactional Send Journey
Answer: C
NEW QUESTION # 22
What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?
- A. Send Flow
- B. List Detective
- C. Preview and test
- D. Test Send
Answer: C
NEW QUESTION # 23
Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?
- A. Profile Center Unsubscribe
- B. Universal Unsubscribe
- C. List Unsubscribe header
Answer: C
Explanation:
The List Unsubscribe header is an email header that allows subscribers to easily unsubscribe from emails without relying on the sender's unsubscribe link. This header is managed by various email clients and ISPs, offering recipients a one-click method to unsubscribe, which can contribute to unsubscribe reasons even if Reply Mail Management (RMM) is not implemented in the account.
NEW QUESTION # 24
Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases.
NTO would like to send out a thank you email the first time they Show up in the file drop.
How should Journey Builder be configured to meet this requirement?
- A. Configure Journey Email Send to dedupe on email address.
- B. Configure Journey Settings to 'allow no re-entry.
- C. Configure Journey Entry Event to 'allow no re-entry.'
Answer: C
Explanation:
Configuring the Journey Entry Event to 'allow no re-entry' will ensure that subscribers who have made recent purchases will only receive a thank you email the first time they show up in the file drop. This will prevent them from receiving duplicate emails if they make multiple purchases. [Source: Trailhead]
NEW QUESTION # 25
Northern Trail Outfitters' (NTO) marketing team is looking to use a partner to develop its dynamic emails.
After
submittal, NTO specialists want to make sure the emails are reviewed before approval.
What feature should the NTO marketing team employ?
- A. Content Detective
- B. Standard Workflow Approval
- C. Two-Step Workflow Approval
- D. Preview Tab
Answer: D
NEW QUESTION # 26
If you have less than 50,000 subscribers your test distribution should be what percent.
- A. 10%
- B. 5%
- C. 15%
- D. 20%
Answer: A
NEW QUESTION # 27
Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.
What should be used to achieve this?
- A. Import Wizard
- B. Ingest API
- C. Import Activity
Answer: C
NEW QUESTION # 28
Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?
- A.
- B.
- C.
Answer: B
Explanation:
Explanation
The personalization string that should be appended as a parameter to identify the business unit in each of its links is %%memberid%%. This string returns the ID of the business unit that sent the email.
This way, NTO can track customer engagement by business unit. Option A is not a valid option, as
%%membername%% returns the name of the business unit, not the ID. Option B is not a valid option either, as %%memberstatus%% returns the status of the business unit, such as active or inactive, not the ID. You can learn more about this in the Personalization Strings module on Trailhead.
NEW QUESTION # 29
A marketing manager want to provide unique content to each customer in an upcoming emailcampaign, which three feature could be used to create individual content in the email.
Choose three answers.
- A. Dynamic content
- B. personalization strings
- C. specialized content
- D. Einstein content
- E. audience segmentation
Answer: A,B,D
NEW QUESTION # 30
A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and if this correlates to the version that receives the most clicks.
Which two A/B test options should be used? (Choose two.)
- A. The test administrator chooses which subscribers to place in each audience.
- B. The test administrator selects the desired audience test segment sizes.
- C. The test administrator manually selects the version to send to the remainder.
- D. The system automatically sends the winning version to the remainder audience.
Answer: B,D
NEW QUESTION # 31
After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?
- A. Behavioral Trigger
- B. Engagement Split
- C. Wait Until Event
Answer: C
Explanation:
In Journey Builder, a 'Wait Until Event' activity is used to pause a journey until a specific event occurs, such as a purchase on a website. This allows the journey to continue with different steps based on customer behavior. For Northern Trail Outfitters, after the initial 'welcome' email, the journey can be configured to wait until the customer makes a purchase before proceeding to the next steps in the journey.
References: Salesforce Marketing Cloud Documentation on Wait Until Event
NEW QUESTION # 32
A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder?
Choose 3 answers
- A. Review permissions and roles for users accessing Content Builder.
- B. Create a folder structure prior to importing assets.
- C. Establish a naming convention optimized for search.
- D. Import duplicate copies of content for different messages or groups.
- E. Focus on creating and importing content for one primary channel.
Answer: A,B,C
NEW QUESTION # 33
Northern trail Outfitters' marketing department wants to review lastyear's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?
- A. Tracking Data extract
- B. SQL activity using data views
- C. Audit Trail extract
Answer: B
Explanation:
To review last year's holiday engagement compared to this year's engagement, Northern Trail Outfitters' marketing department should use an SQL activity using data views. Data views in Salesforce Marketing Cloud provide access to detailed tracking information and historical engagement data. By writing SQL queries, the marketing department can extract, compare, and analyze the engagement data from different time periods, enabling them to understand trends and performance.
NEW QUESTION # 34
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