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Adobe Marketo Engage Architect Master Sample Questions:

1. Unicorn reaches its Salesforce API limit daily, which causes a backlog of issues in each system. The workflow of the employees who have to use them is also heavily affected by this issue. It takes hours to days for the correct data to come into Adobe Marketo Engage and Salesforce, but it's important for new leads to be synced after creation as soon as possible. The IT team has reviewed which applications are using the API and suspect Marketo Engage is the culprit.
Before raising their API limit, which two tasks should an architect perform to resolve this issue? (Choose two.)

A) Change any additional Smart Campaigns with the 'Sync to SFDC' workflow steps into batch campaigns that run daily to reduce load.
B) Change any third-party form integrations into Marketo Engage or Salesforce forms to cut down on additional API usage.
C) Change any additional Smart Campaigns with the 'Sync to SFDC' workflow steps to Request Campaign that runs daily to reduce load.
D) Remove any additional 'Sync to SFDC' Workflow steps in Smart Campaigns other than the dedicated ones managing the sync.
E) Change from using 'Add to Salesforce Campaign' smart campaign workflow step, and instead, use the native 'Marketo Program/Campaign' sync setup.

2. What is the most critical aspect of designing an efficient data schema in Marketo?

A) Using only static lists for segmentation
B) Avoiding relational data structures
C) Ensuring field mappings align with external systems
D) Limiting data fields to mandatory inputs

3. What methods can be used to track attribution in Marketo? (Choose two)

A) Use of Program Tags
B) Integration with CRM
C) Creating Static Lists
D) Adjusting Smart Campaign Filters

4. What is a potential challenge when integrating a third-party analytics tool with Marketo?

A) High email bounce rates
B) Limited campaign templates
C) Data enrichment capabilities
D) Data mapping discrepancies

5. Which report helps assess the success of an engagement program?

A) Program Performance Report
B) Email Performance Report
C) People Performance Report
D) Engagement Stream Performance Report

Solutions: