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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. Who should be involved in the application of scoring new product opportunities:

A) a cross-functional team
B) only the Chief Executive
C) only the new product manager
D) only the marketing manager

2. In the BCG Growh-State matrix cash-cow is defined as a product with high market share but low growth potential. What strategy should company adopt for this type of product?

A) Take as much profit from the product as possible
B) Carry out a detailed analysis of the product, the competitors, and the market, leading to clear strategy for the future of the product
C) Make significaant investment in product improvements
D) Sell the product while it is still making money

3. The purpose of the Testing & Validation Stage is to test and trial the product in the market, the lab and the production system.

A) True
B) False

4. Which of the following is a purpose of the product protocol?

A) All of the above are purposes of the product protocol
B) It defines the requirements in terms of results that can be measured
C) It communicates essentials to the development team
D) It defines the deliverables that R&D will deliver to the final product that the customer buys

5. The product concept description should include which three elements?

A) Core benefits, tangible attributes and augmented features
B) Competitive benchmark, concept description, qualitative measures
C) Qualitative descrption, quantitative parameters nad technical deliverables
D) Customer needs, enviromental factos, customer use reports

Solutions: