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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. A successful promotion strategy considers which key metrics to fully understand performance success?

A) Internal Profit Data
B) Internal POS Data
C) Syndicated POS Data
D) Shopper Metrics (trips and baskets)

2. What is the Dollar Sales per $MMACV for the Product Group in Store 478?

A) $200
B) $4,000
C) $5,000
D) $50

3. Why is it important for Category Managers to align promotional planning with supply chain capabilities?

A) To ensure product availability during high-demand periods and minimize stockouts.
B) To prioritize marketing goals over supply chain constraints.
C) To increase the variety of products offered during promotions.
D) To reduce the need for supplier collaboration during promotions.

4. What does Shrink % measure in inventory management?

A) The percentage of inventory lost due to theft, spoilage, damage, or administrative error.
B) The percentage of profit generated from promotional activities.
C) The percentage of inventory replenished to maintain stock levels.
D) The percentage of inventory sold during a specific time period.

5. What is the primary goal of SKU rationalization in supply chain management?

A) To increase the number of products available to customers
B) To reduce complexity by removing slow-moving and redundant products
C) To eliminate all high-cost products from the inventory
D) To focus solely on high-demand seasonal products

Solutions: