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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Integration | 14% | - Data flow management within and outside the platform - Salesforce Connector integration - ETL feed system implementation - Event API usage and configuration |
| Topic 2: Solution Overview | 16% | - Real-time interaction management use cases - Definition and business value of Marketing Cloud Personalization - Product terminology and core implementation components |
| Topic 3: Sitemap | 18% | - Catalog and page mapping - Content zones configuration - Unified customer profile building - Sitemap design and best practices - Web SDK implementation |
| Topic 4: Activation | 18% | - Campaign creation and execution - Campaign optimization and measurement - Open-time email campaigns - Mobile and server-side campaigns - A/B testing setup and analysis |
| Topic 5: Setup & Administration | 6% | - Platform configuration and setup procedures - Identity system configuration - User attributes management |
| Topic 6: Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
| Topic 7: Segmentation | 18% | - Segment creation and management - Segment performance reporting and analytics - Segment rules, filters and goals configuration - Segment export and integration with Journey Builder |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?
A) Email Campaign
B) Mobile Campaign
C) Web Campaign
D) Server-Side Campaign
2. Where can a developer access pre-built Global Templates?
A) Templates menu under the web Campaign menu in the UI
B) From code examples in developer docs
C) View List Template option in the Launcher
D) From the Templates list when building a campaign
3. When using B2B Detect, which two options are valid account origins?
A) IP address
B) Account Domain
C) Time of day
D) Customer date of birth
4. How are anonymous visitors tracked?
A) Interaction studio assigns a unique alphanumeric identifier using a first-party cookie
B) The browser assigns a 3rd party cookie
C) Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
D) The customer must assign a unique alphanumeric identifier using a first-party cookie
5. When does site mapping happen during the implementation process?
A) In the middle after certain components like the catalog have been populated
B) At the end after everything is defined in the system
C) At the beginning of the build phase since it is the basis for the rest of the implementation
D) It can happen at any point since it is unrelated to the rest of the implementation
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: A,B | Question # 4 Answer: A | Question # 5 Answer: C |







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