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Adobe Marketo Engage Architect Master Sample Questions:

1. When reviewing completion of a REST API Webhook, you can use two URLs to perform an initial validation and make sure leads will pass correctly.
Which two combinations of URL and associated parameters should be used to validate the REST API? (Choose two.)

A) Endpoint URL with Access Token and Client ID
B) Identity URL with Client Score and Client ID
C) Endpoint URL with Access Token and Your Email Address
D) Identity URL with Client ID and Client Secret
E) Endpoint URL with Client ID, Your Email Address, and Client Secret

2. Which elements should be reviewed to improve campaign execution in a Marketo instance? (Choose two)

A) Campaign folder hierarchy
B) Smart Campaign performance
C) Engagement Stream cadence
D) Data retention policies

3. A marketing operations manager is configuring a new Marketo implementation for an investment fund to communicate with customers. Approximately 40 marketers work in Marketo, and have various levels of expertise with the system. Additionally, marketers can customize forms and landing pages to meet their needs. There are several fields in the database that are Personally Identifiable Information (PII) and must be protected.
How would the marketing operations manager ensure that Marketo users do not create forms that expose the PII fields, encouraging customers to fill out private information?

A) Enable CAPTCHA in the form configuration settings to ensure that the data will not be sent
B) Create a custom Javascript on the frontend webpage to verify data before form submission
C) In the Field Management section, select the field and enable the "Mark Field as Sensitive" checkbox
D) In the Admin section, select the field and enable the "Block Field Updates" feature

4. A client's campaigns are slowing down due to high Smart List activity.
What solution should be implemented?

A) Replace Smart Lists with Static Lists
B) Schedule campaigns during non-peak hours
C) Optimize Smart Lists with targeted filters
D) Consolidate all campaigns into one large Smart Campaign

5. What elements should be included in project boundaries? (Choose two)

A) Email performance reports
B) Workflow templates
C) Defined KPIs
D) Identified risks

Solutions: